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August 6, 2019 / Apley Estate - Hamiltons

Apley Smoked Pheasant wins another national award

Apley Smoked Phesasnt has just won TWO stars in the Great Taste Awards 2019.  The much sought after awards are run annually by the highly regarded Guild of Fine Food.

Read below what the judges said. Click HERE to buy some online (£7 for a TWIN pack, £4 for single pack). Or drop in to Apley Farm Shop (open 7 days a week). It’s also always available in our Ploughman’s Lunches in our Creamery Cafe. Just drop in or call us to book a table, 01952 581 002.

The very prestigious House of Bruar in Scotland also stock it.

Bravo for our Apley Estate staff & Macneil’s Smokehouse who work so hard all year round to make this product available.

It’s just been featured in the Shooting Gazette, detailing the production process, from field to fork.

Apley Lemon Drizzle Cake also won 2 stars this year. We have previously won awards for many other products, most notably our mince pies which fly off our shelves at Christmas time.

August 6, 2019 / Apley Estate - Hamiltons

Apley Lemon Drizzle Cake wins award

Apley Farm Shop’s much loved Lemon Drizzle Cake has just won TWO stars in the Great Taste Awards 2019.  The much sought after awards are run annually by the highly regarded Guild of Fine Food.

Read below what the judges said. Click HERE to buy some online or drop in to the farm shop (open 7 days a week). It’s also always available in our Creamery Cafe. Just drop in or call us to book a table, 01952 581 002

Bravo for our super bakery staff !

Apley Smoked Pheasant also won 2 stars this year. We have previously won awards for many other products including our mince pies which fly off our shelves at Christmas time.

Table 4: Attractive home-made looking cake. High quality ingredients. Golden cake. Perfectly cooked and easy to cut. Moist to the look and to eat. Well balanced fresh lemon favour and while the icing is very sweet its proportion to the cake is good. “please can I have some more”.

Table 99G: A good little cake, with a homemade look and a good, egg-yolk, colour to the sponge. The icing is a little clumsy but we love the zest!  The aroma is very fresh in lemon zestiness.  The sponge is soft and very buttery.  It feels as if the sponge has been soaked in lemon syrup. We love it where the syrup is intense under the icing. As a mouthful – icing, lemon, butter – this is delicious. A tasty, honest cake.

Table R2: A very attractive cake with a delicious citrus zingy icing that is the making of this cake. The cake itself lacked the zingy flavouring that we were hoping for and had a slightly synthetic aftertaste. More of that delicious flavour throughout would make this a really spectacular cake.

Table 2: Rich and lemony and moist and ‘curdy’.  This rustic looking cake does exactly as it says in the description.  Delish!

 

August 6, 2019 / Apley Estate - Hamiltons

Instagram workshop at Apley Farm Shop

If you struggle with taking good pictures of your products, styling them and showing them off in the best light, or knowing how to use them and what to say with them, then this day is for you.

Instagram Inspiration Workshop, Friday 4th October 2019 10am-5pm @ Apley Farm Shop

with Jen Eastwood from Rock Rose Digital and Karen HB, Food Photographer.
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This full day workshop will guide you through everything you need to know about content creation.

From photography, styling and props to content planning, captions and finding your brand voice.
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A seasonal lunch in the farm shop cafe, refreshments and worksheets will be provided.
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You’ll leave full of instagram inspiration and all of the tools, tips and tricks you need make your products shine on social – just in time for Christmas.
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Early bird 20% offer is available until 16th August and places are limited.
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It’s perfect for anyone with a food, drink or product based business, but if you’re not sure ask Karen and she’ll be able to advise.

Please click HERE for more information and to book your spot.

We hope to see you there. Please email Karen on info@karenhb.co.uk with any queries.

Jen and Karen

June 19, 2019 / Apley Estate - Hamiltons

Shooting Gazette article features Apley Smoked Pheasant

There are so many people I have to thank who have helped me get Apley Smoked Pheasant launched, that rather than single them out & risk omitting or offending anyone, I’d rather just say a HUGE & collective thank you to them all. They know who they are (this is sounding like a wedding speech!) & I’m sooooo grateful to them all.

A few key things for me about Apley Smoked Pheasant include the fact that it’s ready to eat, quick & convenient & tastes soooo different to any pheasant you’ve ever tasted before (some mistake it for duck). Also, that that it’s available all year round, so rather than getting fed up with game in season, it can be enjoyed all year round. Besides, it’s a fab summer food. This means we have to break with our strong ethos of eating according to what’s in season, but with game, it’s worth being flexible! Most importantly, I’d say (but then I would!) it’s the best way to enjoy the meat from huge quantities of pheasants being shot every year. I love food & hate waste, so got fed up hearing about how much was being wasted every year. Plus it’s free range & an awesomely healthy food !

Lastly & just in case you were wondering, I don’t (& never have or wish to) shoot pheasants (or anything) myself !

If you’d like to try some, please just click HERE. If you have any queries, just email me HERE.

June 13, 2019 / Apley Estate - Hamiltons

Deep cleaning our Creamery Cafe

Our cafe & kitchen staff have been busy deep cleaning our Creamery Cafe (5 star rating).  It’s really important our customers know how much goes on behind the scenes to bring delicious meals 7 days a week into our Creamery Cafe. We have improvements coming soon which we think our customers will enjoy & appreciate!

May 17, 2019 / Apley Estate - Hamiltons

Apley Experiences, Cake bakery course

Have you ever wanted to improve your cake baking skills ?

Steve Watts took these super photos & film of our latest Apley Experience – the Cake bakery course led by the Good Food School (Lynne & Victoria).

If interested, just click HERE & we will email you as soon as we have a date for our next course. We need to know your allergies, ability levels & interests please.

On Wednesday, they made a Gin & Lime cake, Salt Caramel layered cake, Chocolate & ginger cookies and scones (if time had allowed they would have made Apple & Raspberry Loaf with clotted cream).

The course took place in our Conference Room, using ovens in our Apley Bakery & Deli Production Kitchen.

Click HERE to watch the film.

From the feedback I’ve heard, I think some very happy participants took home some very delicious cakes!

 

 

May 16, 2019 / Apley Estate - Hamiltons

Beautiful food photography by KarenHB

I simply have to share this beautiful food photography by a very talented Shropshire food photographer, KarenHB, who is very local to Apley Farm Shop.

Our local asparagus is truly scrummy, but her photos make it look all the more so! Find it for sale of course in Apley Farm Shop’s Food Hall, open 7 days pw.

Here’s what Karen says about herself on her website:

I’m a keen cook and I love food.  I work from my studio in Shropshire where I photograph and style the food myself.  I work for Specialty Food Companies, food Producers, Restaurants and Farm Shops and anyone wanting their products photographed in a lifestyle setting. I live with my family and an assortment of dogs, sheep, hens and pigs on a farm in Shropshire. My very practical husband has converted an old barn into an office and studio where I do 90% of my work.

Good images are key to marketing a business, and I enjoy working with clients to understand their exact requirements. Whether you are looking for product shots or lifestyle images, photos for social media, your website or for printed materials, I can make sure you have the image bank you can rely on.​

History & Education

I have been working as a photographer for 20 years, following a BA in photography which I finished in 1998. Initially I was based in London and focused on travel & reportage. I spent a lot of time in South America and worked for Christian Aid on projects out in Africa as well as being involved in a long term project with the Photographers’ Gallery photographing in London schools. I fell into food when I met my husband who ran a food company and persuaded me to help with the photography.

I have had many clients over the last 20 years from aid agencies to newspapers, stock libraries to shoe companies. Here are four food companies that seem to be the most relevant: 

HILLTOP HONEY: Delicious organic honey farmed in Wales. I have photographed their product and lifestyle shots for a few years. You can find Hilltop Honey in hundreds of independent farm shops and delis, as well as Tesco and Sainsburys.

APLEY FARM SHOP: Based in Norton, Shropshire, this fabulous farm shop and cafe has the most colourful of local and organic produce, and hold regular foodie events, both of which I have had the pleasure of photographing.

PARTRIDGES: This is one of the most prestigious London grocer’s and holds the Royal Warrant. For several years, I photographed their luxurious food hampers and designed their catalogue.

COTSWOLD FAYRE: They are wholesale food distributors for over 220 suppliers. I photographed their products, created adverts and designed their catalogues between 2003 and 2009.

If you like my work please get in touch. Most of my work comes from speciality food brands but I am open to collaborations too.  I am particularly keen to find brands who are concerned with sustainability and are gentle on the planet. I do love to follow a recipe so please contact me if you have recipes you would like transformed into images, I’m very keen to do a cookbook. 

Click HERE to contact Karen.  Or call 07971 480 365.

May 13, 2019 / Apley Estate - Hamiltons

Becoming plastic free

Apley Farm Shop is a member of The Farm Retail Association (FRA) & their latest press release is below* about how farm shops are helping their customers become plastic free.

I think the real answer is to massively REDUCE plastic consumption because going plastic free will increase food waste so we’d just be swapping one problem for another.  With that in mind, here are some measures Apley Farm Shop & on the Apley Estate [farming & property] has taken since opening in March 2011 (I’ll be updating this list as I think of more!):

Measures already implemented, in becoming plastic free 
In the Food Hall
We use greaseproof paper for wrapping our cheese
We use brown paper bags for fruit & veg
To carry shopping home, we offer cardboard boxes, paper carrier bags or recyclable plastic carrier bags

In the Creamery Cafe
We use biodegradeable paper take away cups
We use paper straws

In the Playbarn
We use biodegradeable paper plates

Our next steps 
Install dried goods dispensers
Encourage customers to bring & refill their own containers

Our concerns
Plastic can help reduce food waste, therefore reducing plastic in food packaging could increase food waste
As glass is heavier, the costs of transporting glass are higher than for transporting plastic, therefore using more fuel which may offset any environmental benefit of using glass over plastic

Other measures we take to protect our environment
On the whole site
We recycle 90% of our waste which is sorted at our local recycling site, with 4% is used for generating energy
Since opening, we installed a wood chip boiler to heat the whole site & our hot water
We have bike racks & support local walking groups
We plant a tree every year down our exit drive
We use LED bulbs wherever possible

In the Food Hall
We source our products as locally as possible thereby reducing food miles (from the Apley Estate, Shropshire & surrounding counties)

In the Playbarn
We installed solar panels on the playbarn roof

On the Skylark Nature Trail & our Apley Dog Park
We offer nature guides to inform customers on country issues as they walk round our free Skylark Nature Trail

In our Apley Estate farming operations

  • We’ll soon be part of the Countryside Stewardship Scheme
  • We run a Woodland Management Scheme to improve habitats for wildlife
  • We recycle all plastic (ie. all silage wrap etc) – it gets put into bags & then collected when full. Our local recycling company sorts it at their depot. There are some plastics we can’t recycle, eg the net wrap which goes under the outer plastic & currently there is no alternative
  • We buy 180 tonnes of liquid fertiliser in bulk, which saves bags (which are used for hard fertiliser). Storage & delivery
  • Wherever possible, they buy to reduce packaging
  • We use our own seed corn
  • 80% of the [plastic] seed corn bags get reused then recycled

Other ways we make our farming operations ‘greener’

  • We practice ‘Precision’ farming which means lower quantities of pesticides & fertilisers are required – they’re applied only where necessary
  • We use digestate from a local anaerobic digester, which reduces. They use food waste to generate electricity. Whatever is left over (ie their by products) after they’ve generated their electricity is then used by us as fertiliser.
  • We fertilise our arable & grasslands fields with manure from our own cattle herd
  • Our parkland is 100% grassland which is never ploughed. It acts as a huge carbon sink.
  • We practice crop rotation to avoid the build up of pests & diseases, thereby reducing the amount of chemicals we need to apply to our fields
  • We invest in land drainage to improve the soil quality & therefore productivity
  • ‘Min till’ (minimum tillage) saves fuel & reduces machine usage. It’s cheaper & keeps our soils healthier & therefore more productive
  • We use ‘cover crops’ (mixtures of different species – legumes, cereals) in the winter to ensure the maximum possible acreage of ground is covered in the winter months.  As roots decay, they feed the soil fungus & soil microcrobes. These crops also capture nutrients preventing them from being washed away with rainwater. Some deeper rooting species (eg radish) help prevent soil compaction by opening up root courses which then help the next crop to root more easily.
  • Whenever the soil is disturbed, the carbon is oxidized  & released back into the atmosphere

*Press Release: Your local farm shop can help you become plastic free

The Farm Retail Association (FRA) is encouraging the public to shop at Farm Shops and Farmers’ Markets to help them reduce their waste.
Rob Copley, owner of Farmer Copleys in Pontefract and Chair of the FRA said: “A huge number of these farm-to-fork businesses have traditionally had less plastic produce packaging than supermarkets, and many have made an increased effort over the last 12 months. Customers can just choose the produce they want and use paper bags rather than plastic. By reusing produce boxes and egg boxes as well as moving to paper bags, one of our members Minskip Farm Shop in North Yorkshire estimate they have reduced their own waste by 45% since 2017.”

Customers are encouraged to bring their own containers to many farm shops, and some have dried goods dispensers for customers to use. FRA member Milly Stokes at Farndon Fields Farm Shop in
Leicestershire says, “We reuse all our produce boxes for customers to carry their shopping home. We also buy bulk dried goods and display them loose in glass jars, our customers can re-fill their own containers. All our deli counter items are wrapped in brown or greaseproof paper. We have had an overwhelming positive response from customers for our recent changes to 100% eliminating single use plastic.”

Rob Copley agrees: “It is up to retailers to lead the way in reducing waste in store, which makes it easier for customers to reduce their own waste at home. As farmers and retailers, we are all about getting our produce from the field to our customers as quickly as possible and reducing waste along the way is part of our mission.”

For more information visit http://www.farmretailassociation.co.uk

For the latest on climate change 

Click HERE to watch (on BBC iplayer) the very alarming BBC programme on Climate Change, the facts, presented by David Attenborough on 19 April 2019. It’s 58 mins & available until 15 May.

Read the article praising the programme HERE.

May 5, 2019 / Apley Estate - Hamiltons

Car boot sale fundraising for RDA centre

Christina Trevanion, BBC valuer from Bargain Hunt & Flog It

Next Sunday (12 May), head off to the Isle Estate near Shrewsbury for a Country House Car Boot sale, 9-3pm, fundraising for the new RDA Cavalier Centre near Much Wenlock. There are sure to be some fabulous treasures awaiting new homes. The RDA Cavalier Centre is one of the two charities supported by Apley Farm Shop, the other being Operation Orphan.

What I really love about buying & selling anything secondhand is that it at least delays the moment when that item is put in a landfill or is destroyed. The longer the life of any item, the less we all consume, which helps protect our environment of course.

But sometimes it’s just tricky or time consuming finding the right owner for something you no longer want. Car boot sales can speed up that process. Especially with Christina Trevanion, BBC valuer from Bargain Hunt & Flog It. Click HERE to read about the BBC’s Bargain Hunt. Click HERE to read about the BBC’s Flog It.

April 26, 2019 / Apley Estate - Hamiltons

Shooting Gazette article about Apley Smoked Pheasant

We’re very lucky the Shooting Gazette came to chat to us about our Apley Smoked Pheasant & take some photos (I’m truly the least photogenic person ever – for one, I move too much!). Luckily that lovely spring sunshine held for us & we spent a fun few hours with our gamekeepers Gary & Dave, looking very smart in their shooting tweed. It’s an all year round product, perfect for summer picnics, so we just set up our usual style picnic to show how we enjoy it ourselves.

I managed to take this photo of the scene, to give you an idea.

I’m very passionate about using pheasant in this smoked, ready to eat form. It’s so widely available & yet under appreciated. It freezes well, which means it doesn’t have to be only enjoyed in the 3 months game season (when some people get a bit fed up with the glut!). Far more game is eaten on the continent & I believe strongly that pheasant (smoked or not) really should become the fifth meat, alongside pork, lamb, beef & chicken. It’s the ultimate free range meat, living in the woods shown in this photo.

Talking Game Magazine has some of the best pheasant recipes I’ve seen. Click HERE to get inspired, fish some out of your freezer & get cooking!

Before I go, last thing, twin packs of Smoked Pheasant are now available.